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Felicia is President and CEO of Felicia Hall Allen & Associates a motivational speaking, training, consulting and sports management company. Felicia launched FHA & Associates in 2002 with the mission to help others see the potential that exist within and around them to help make their dreams come true.

Our programs are designed to give our clients a competitive advantage. 

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& Training

Our mission is to deliver interactive and engaging customized trainings to meet your unique needs.  We partner with you to create relevant and relatable content that inspires growth and increase productivity. 


Motivational Keynote Speaker


Captivated, Empowered, Inspired


Each year Felicia speaks to thousands of people across the nation in a broad spectrum of arenas including businesses, conferences, colleges & universities, culminating celebrations, sports & athletics programs and events.

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Sports Management

Our goal is to strategically position you to elevate your brand and maximize your earning potential while pursuing your passion to coach and impact the lives of student athletes. 

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Ignite a culture of collaboration at all levels of your organization. Together we’ll explore  the attitudes, behaviors and perspectives that challenge and encourage effective collaboration among team members.


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(Senior Training Consultant)

The Allens Ignite Cultures of Collaboration

"Coming together is a beginning, staying together is progress, and working together is success."
– Henry Ford


Felicia Hall Allen

COREMAG Top 100 Most Influential Blacks (2021)

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Howard White

NIKE Brand Jordan, Vice-President

“Powerful, Engaging, Thought-Provoking… She is a sage and wise person for her years. When she speaks, you can’t help but listen to her every word.”

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Dawn Staley

University of South Carolina, Head Coach
2022 NCAA National Champions

“I didn’t realize how much our team would benefit from the session with Felicia and Johnny until the session was over. Our team was not the same. I would recommend them to any team or organization.”


A Step Up, Inc.

This symposium is for College Assistant Coaches at ‘all’ levels of their career that considers themselves Life-Long Learners’ who want to learn from the Profession’s Best and for those considering College Coaching. 



This symposium is for coaches looking to receive personalized coaching from college administrators focused on helping you become more effective in the interview process and in new roles as head coach.



Our Head Coaches Leadership Academy offers the rare opportunity for Head Coaches to step back from your daily responsibilities, reevaluate your leadership and management style, and continue in the direction you are moving your program or hit the reset button. 

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A STEP UP Symposiums

Elevate Career and Clear the Path to Your Dream Job


Submerge yourself in a premiere learning environment.  Our presenters provide insight to new pathways for professional growth and development. 


In a collaborative learning environment, you’ll participate in lively classroom sessions and interactive small group discussions designed to help you identify your strengths and reveal gaps in your professional skill set as you learn to master the tools required to motivate your team to higher levels of performance and elevate your career to the next level.

A STEP UP: For Life Long Learners

  • Learn from the best in the business how to develop game changers, inspire excellence and be at the top of your game.

  • Presenters will share intimate stories of their success and missteps on their professional journey.

  • Discover how your work habits and values you demonstrate allow those around you to achieve success on and off the basketball court.

  • Become an asset to your head coach, pick up some new drills, learn how to strengthen relationships across campus, become more relatable to recruits and gain new insight on how to motivate your most valuable assets on your team, your current student athletes.


Next Level: For Aspiring Head Coaches

  • Be inspired to create your own applicable model for success by observing the successful habits and missteps that others have experienced on their journey to becoming a college head coach.

  • Examine  your unchallenged assumptions about leadership and how to build a successful program.

  • Receive personalized coaching from college administrators focused on helping you become more effective in the interview process.  Successful head coaches share their paths to success that might help you with developing your own personal action plan for leading, managing, teaching and energizing your team when you assume the role of


Head Coach Leadership Academy: For current and former College Head Coaches

  • As Head Coaches you have the direct and indirect responsibility for the performance of your team.  Successful leaders must be strategic about sustaining and driving change.

  • Our Head Coaches Executive Leadership Academy offer the rare opportunity for Head Coaches to step back from your daily responsibilities, reevaluate your leadership and management style, and reset your direction. You will return to your team with fresh insights on your professional and personal strengths, strategies for taking your leadership skills to the next level and how to embody your values in your behavior.

  • Our HCLA explores new management and leadership trends, best practices on developing talent and empowering people, inspiring collaboration and teamwork, mastering the art of fund development and ideas regarding how to leverage relationships for better results.


Motivational Speaking

A dynamic, informed presenter, Felicia Hall Allen takes center stage as a keynote speaker to engage, teach and touch every listener

Hall Of Fame

A STEP UP, Inc. became the first to exclusively recognize NCAA men and women ‘assistant’ basketball college coaches with the distinction of the Hall of Fame honor. We ‘honor the past’ by saluting an assistant basketball coach whose body of work as is worthy of recognition and celebration.

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